The wide acceptance of new technologies depends on a myriad of factors, in the technological, economic and social field, that form part of a complex network of interactions. Both innovators and technology adopters share a common concern for respecting the economic bottom-line and for choosing solutions that provide the highest possible level of investment security while being framed by solid industry support and favourable policy conditions. The industrial refrigeration industry is no exception to this. While the use of ammonia has not been challenged on grounds of lacking energy efficiency nor overall environmental benefits, the trend towards reducing the refrigerant charge for increased safety is currently changing the industry.